Biotium is a strong force in the biotech industry and is well known for multiple novel products, so it was important to me to preserve most of the core elements of the logo while strengthening its design for better brand recall and print flexibility. After a handful of iterations and multiple series of reviews across various departments, I settled on the final form of Biotium's logo. Scroll through the slides below to view a detailed breakdown of the old and new logo, as well as multiple variants and applications of the new logo.