Biotium's sole designer & de facto creative director, brand manager, and video production lead, owning and elevating the company’s visual identity across all channels.
With minimal lead-generation infrastructure in place, I designed and implemented landing pages and CTA pop-ups in collaboration with our content team, resulting in an 85.31% increase in captured leads from 2023 to 2024 (from 742 to 1,375). My work encompasses brand development, print and digital marketing, presentations, explainer videos, and motion graphics, delivering cohesive, strategic designs that drive engagement and support business growth.
Lead Visual Designer
Biotium
2021 - Present
Fremont, CA
Marketing Coordinator, Design & Brand
Biotium
2019 - 2021
Fremont, CA
As Marketing Coordinator, I spearheaded a full company rebrand, creating a new logo and rolling it out across all digital and physical touchpoints. I led multiple website revamps, ensuring consistent branding while aligning with industry best practices. I also developed, tested, and launched lead-capturing campaigns to drive engagement and managed the design, formatting, and deployment of 200+ marketing emails through SharpSpring and HubSpot.
Marketing Assistant
Biotium
2018 - 2019
Fremont, CA
My first role out of college and the start of my career at Biotium. As one of just two people on the marketing team, I wore many hats—designing digital and print assets, managing campaigns, updating web content, and building our email automation system. I also supported social media, event prep, and product photography, gaining broad, hands-on experience that shaped my path as a visual designer.
Skills & Expertise
Creative Direction
Page Layout & Print Design
Adobe Creative Suite
Email Design & Automation
Brand Identity & Development
Product & Portrait Photography
Video Direction & Production
HubSpot CRM
Design Systems
Lead-Gen Campaign Design
Education
B.S. in Business Administration
San José State University
I pursued a Bachelor of Science in Business Administration with a concentration in Marketing from San José State University. During my studies, I was also a member of the SJSU Marketing Association, where I further discovered my passion for visual design and brand building.
2012 - 2017
San Jose, CA
In high school, I took Digital Photography I, an elective that sparked my passion for photography and introduced me to the world of Adobe programs. That class became the foundation of my creative journey, inspiring me to explore visual design and photography.
High School Diploma
Granada High School
2008 - 2012
Livermore, CA