A booth tool that finds the right antibody before the rep can.

The Problem

Biotium needed a fast way for attendees at trade show booths to find the right Biotium Choice antibody product on the spot, something that could run on an iPad without a sales rep having to manually walk each person through the full catalog.

The Approach

I vibe-coded the tool end-to-end in Claude Code: a guided experience that lets attendees search and filter by application, target, and species or conjugate needs, then surfaces the matching Biotium Choice antibody options right on the iPad. Behind the interface, a Zapier automation captures every submission, routes it, and triggers an automatic follow-up email to the attendee with their matched recommendations. My colleagues Julie Davis and Jacqueline Steenhuis were part of this from early on, providing the scientific and product accuracy behind the finder's matching logic and helping shape how it was positioned for the booth.

The Outcome

The finder is live on its own subdomain and set to debut at Biotium's next conference, giving the team a self-serve option at the booth instead of manually walking every attendee through the catalog.

When a user is finished building their shortlist, they can send the list, including product page URLs, directly to their email inbox.