Packaging that finally looks like the fluorescence company.

The Problem

Biotium's existing packaging carried the old logo and an outdated brand blue that read as cold and clinical, at odds with a company built entirely around fluorescence and color. The box design didn't reflect what was actually inside it.

The Approach

I redesigned the packaging across three box variations, replacing the dated blue and old logo with a vibrant, color-forward gradient that leans into Biotium's identity as a fluorescence company, matching the energy of the "Glowing Products for Science" tagline instead of working against it.

The Outcome

All three box variations were designed and printed and have been in production across the catalog for a couple of years now, replacing the old packaging system entirely.

Packaging that actually aligns with Biotium's visual identity (right).